We were originally asked to develop a new website for Zimmer Kunz, a leading commercial litigation firm headquartered in Pittsburgh. What became readily apparent in our discovery phase was that Zimmer Kunz partners and attorneys held themselves accountable to a higher standard than that of their competitive firm peers - but were not telling that story. Featuring the actual Zimmer Kunz attorneys and their core beliefs, we developed more than a website, we allowed our client to communicate their "why" in a way that was authentic and created a differentiating presence in their marketplace.