Franklin Nova Group is a boutique finance and business advisory firm with world-class credentials, strong client relationships and specific goals for strategic growth. What they didn't have was a brand that represented their value - or the ability to position them to achieve their goals. Working closely with Franklin Nova's founder and his partners, we led them through a comprehensive re-brand program that changed everything: their brand mark, their content and how they had communicated their value proposition to their clients.

To do this, we focused on where they were going, and the clients that best represented their future: entrepreneurs, independent business owners and mid-market companies. These strategic targets had to see themselves in the Franklin Nova brand, not just read about what Franklin Nova could provide to them. We also wanted Franklin Nova's clients and prospects to expect a different approach to how Franklin Nova would service their business, so we purposely used language and imagery that was nothing like you would expect from a professional service firm.